What’s the latest?
Stop Thinking Of It As Selling: Spiritual Marketing Done Right
You don’t have to be salesy or pushy, but if you want customers to know what you offer so they know exactly where to go when they’re ready to buy.
read more
Which “Friends” Character Are You Based On Your Marketing Tastes?
Have you ever wondered what your marketing preferences say about you? Well, I love everything “Friends” related, so I created a fun quiz based on the show!
read more
What is an Instagram Shadowban & What to do about it
I recently experienced an Instagram shadowban: when Insta hides your posts from anyone who isn’t your follower already. Here’s what I learned…
read more
Have You Tried Quizzes For Increased Visibility?
Lead generation is tough work. Yes, I’m going to just say it right out: It’s hard! But it doesn’t have to be that way.
read more
Ain’t No Marketing Party Like A Star Wars Marketing Party!
If you can tap into that instinctual, emotional part of your customer’s brain – the part that says “buy” first and challenges the logical part of the brain that wants to take more time to consider things second, you’re golden.
read more
5 Reasons Your Biz Needs A Blog: Stunning Stats That Will Have You Blogging ASAP
It seems counter-intuitive to forgo advertising for blogging, but the research shows that people do not like banner ads – or most ads in general. Try this out instead.
read more
Don’t Let Fear Keep You From Your Business Dreams
Don’t let fear stand in the way of your dreams. I recently reached out to a subcontractor for some work that I couldn’t complete – it’s outside my skillset – and she declined. Not because she didn’t want the work and not because she had negative feelings about me, but because she didn’t feel like she was good enough.
read more
5 Ways To Increase Your Visibility By The End Of The Day
Darling, your problem isn’t the effort you’re putting into increasing your visibility, it’s the quality of connections you’re missing out on.
read more
What If You Trashed Your Sales Script & Went With Your Heart Instead?
I totally get it: you need to have a script to follow on the phone with potential customers. But for the love of all the marketing gods, can we please get those salespeople off-script? I mean, what would Arthur Miller say?
read more
5 Reasons Your Biz Needs A Blog: Stunning Stats That Will Have You Blogging ASAP
Businesses that include blogs as part of their content marketing strategy experience 67 percent more leads than those who don’t. So if you’re not already blogging, you totally should be.
read more
6 Ways To Use Mindfulness To Deal With Angry Social Media Posts
As an entrepreneur, much of what you do is online (I’m guessing) so you have to be careful what image you put “out there” for customers, as well as friends and family, to see. But how do you deal with angry social media posts about anything from a negative review to something related to the latest news?
read more
The Language You Use Can Win (Or Lose) Your Customers
These days, a lackluster launch is something that we’ve all but come to expect. Sure, a new feature is nice to have, but often it’s not enough to make us run out and buy the new thing. We do file it away for future reference when it IS time to buy a new device, so there’s that.
read more
Copywriting From Scratch: Where To Begin
I get this question a lot and I always begin with saying that I started as a copywriter over a decade ago (eek!) so some things have changed. What hasn’t changed, though, are the mindset changes and the willingness to put yourself out there that you absolutely HAVE to have in order to succeed at being a copywriter.
read more
Dear Sales People, Please Don’t Do This To Small Business Owners
There’s one thing that I wish sales people would stop doing: opening a conversation with a small business owner in a way that makes it sound like you need services, only to turn around once you have them on the phone and try to sell THEM things.
read more
How To Create An Editorial Calendar That Drives Leads For Healthcare Practitioners
Social marketing, print and email marketing…where to start? Your website is an important part of your inbound marketing plan; it brings clients and patients to your practice and allows you to connect with them. Making sure it’s in good order can help you formulate strategies for all the other parts of your marketing plan.
read more“As a start-up, the vision for our website was a bit messy, but with Megan’s creative ideas and expertise, we now have a professional and functional site for our growing company. Megan is a marketing guru, and a true delight to work with!”
Alison Crooks